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Privacy Policy

Last updated: 14 July 2026

1. Who We Are

Aster Wellness Ltd ("we", "us", "our") operates the website at wristbright.shop. We are registered in England and Wales. Company No. 12345678. Registered address: 14 Botanical Lane, London, EC1A 1BB, United Kingdom. Contact: info@wristbright.shop.

We are the data controller for personal data collected through this website. This policy explains what data we collect, how we use it, your rights under UK GDPR and the Data Protection Act 2018, and how to contact us or the supervisory authority.

2. What Data We Collect

We may collect the following categories of personal data:

  • Order & contact data: full name, telephone number, email address, delivery address - provided when you complete an order form or contact form on this website.
  • Technical data: IP address, browser type and version, operating system, pages visited, time and date of visit, referring URL - collected automatically via server logs and analytics cookies.
  • Communications: any information you voluntarily provide when contacting us by email or through the contact form.
  • Cookie data: see Section 7 and our Cookie Policy.

3. How We Use Your Data

We use your personal data for the following purposes and on the following legal bases (UK GDPR Article 6):

  • Processing your order and confirming delivery details - Article 6(1)(b): performance of a contract.
  • Responding to your enquiries - Article 6(1)(b): pre-contractual steps at your request.
  • Complying with legal obligations (e.g. accounting records, consumer rights) - Article 6(1)(c).
  • Analytics and site improvement (only with consent) - Article 6(1)(a): with your explicit consent via the cookie banner.
  • Marketing communications (only with consent) - Article 6(1)(a): we do not send marketing emails without your explicit consent.

4. Google Services

This website uses the following Google services, which may process personal data:

  • Google Analytics (measurement of site traffic and user behaviour). Analytics cookies are only set if you accept them via the cookie banner. We have implemented Google Consent Mode v2 to default all measurement to denied until consent is granted.
  • Google Ads / Remarketing (advertising measurement and remarketing). Ad storage and personalisation cookies are denied by default and only enabled with your consent.
  • Google Maps (embedded map on our contact page). This may transfer data to Google's servers. By interacting with the embedded map, you accept Google's privacy terms. See Google's Privacy Policy.

Google may transfer data outside the UK/EEA. We rely on Google's standard contractual clauses for such transfers.

5. Data Retention

We retain order data for a maximum of six years for accounting and legal purposes. Analytics data is retained according to the default Google Analytics retention setting (14 months). Contact form submissions are retained for as long as necessary to respond to your enquiry and for a reasonable period thereafter.

6. Your Rights

Under UK GDPR, you have the following rights:

  • Right of access to your personal data.
  • Right to rectification of inaccurate data.
  • Right to erasure ("right to be forgotten") in certain circumstances.
  • Right to restriction of processing.
  • Right to data portability.
  • Right to object to processing based on legitimate interests or for direct marketing.
  • Rights related to automated decision-making and profiling (we do not carry out such processing).

To exercise any of these rights, contact us at info@wristbright.shop. We will respond within one calendar month.

7. Cookies

We use cookies and similar technologies. See our full Cookie Policy for details of the cookies we use and how to manage them. You can withdraw consent at any time via the cookie banner.

8. International Transfers

Your data may be transferred to and processed in countries outside the UK, including the United States, by Google and other processors. Such transfers are subject to appropriate safeguards including standard contractual clauses approved by the UK Information Commissioner's Office (ICO).

9. Supervisory Authority

You have the right to lodge a complaint with the UK supervisory authority: the Information Commissioner's Office (ICO), Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF. Tel: 0303 123 1113. Website: ico.org.uk.

We would, however, appreciate the opportunity to resolve any concern before you contact the ICO and invite you to contact us first.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "last updated" date at the top of this page. We encourage you to review this page periodically.

11. Contact

For any data protection queries: info@wristbright.shop ยท Aster Wellness Ltd, 14 Botanical Lane, London, EC1A 1BB, UK.